I visited artist Hassan Hajjaj at his store in East London (above : Hassan (R) with his ‘bruvva'(L). Born in Morocco he moved to London in 1975, he seems to know everyone, the store is buzzing  with locals, musicians, artists dropping by for a chat and some tea.

Hassan is working on a photography project to do with identity. He says “I noticed that a lot of my friends in London come from places with very distinct traditional costumes that they wear for special occasions. When I’m in Morocco, I’ll wear a djellaba, but when I come back to London I wear Western clothes. When you see the different costumes side by side, you can really see the cultural differences. ”

I love his work,  beautiful images and video footage shot on the streets in London and Morocco, very real and from the heart.