Salt-N-Pepa Burton Lifebeat

Burton Snowboards has a new collaboration with hip-hop artists Salt-N-Pepa introducing a special-edition 2014 Burton Lip-Stick board available to the public next fall. The board was developed with Lifebeat, a nonprofit HIV/AIDS prevention organization that Salt-N-Pepa has been involved with since the early ’90s. The Burton creative team and Lifebeat came to my studio about six months ago to choose a photo for the board.

Sandy “Pepa” Denton says : “Burton and Lifebeat wanted to represent that particular moment in the hip-hop era, and out of all the pictures to choose from, when they picked this one I had to agree it was the best. When you think of Salt-N-Pepa, you remember this picture, these jackets. They called it the “Push It” jacket! If someone’s dressed up as Salt-N-Pepa for Halloween, this is what they’re dressed up like.

This was our take on that gold-chain-and-door-knocker-earrings b-boy stance era. It’s a great photo by Janette Beckman, and Play, from Kid ‘n Play, actually designed these jackets for us. … So there’s a lot of stories and a lot of memories behind that photo for us. Those were good times. The ’80s rocked!”

Salt-N-Pepa you rock!


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