As I photographed the very stylish Nick Wooster for the cover of Dutch magazine ‘Code,’ guys were coming up to him on the street saying ‘I love what you do’. Nick is a real gentleman with impeccable taste and countless blogs dedicated to his perfectly fitted suits, love of all things camouflage and style.

Having worked for a string of high end retailers like Neiman Marcus, Gilt and Barneys, he is taking on menswear for the masses at J.C. Penney.

“I’m a kid from Kansas, so J.C. Penney was where I got all my clothes from kindergarten to around 7th grade. In those days–the ’60s and ’70s–J.C. Penney served the same function as all the specialty stores we know today. In the same way there were three television stations everybody watched–ABC, CBS, or NBC–everybody shopped at Sears, Montgomery Ward, or Penney’s. And Penney’s was always the fashion store”

About his new JCP venture he says: “It’s going to be all those things you want. Here’s the thing: there’s no great gingham shirt, there’s no great Shetland blazer, there’s no perfect chino, at least for me, but there will be starting in September. ”

One of my own prize possessions is a vintage jean jacket from Sears Roebuck – perfectly styled with red tartan lining – I think Nick will bring back affordable style to the malls of America.